Just for a little context, these first month figures are way ahead of another big-name IP that came to mobile recently.
After the first week on sale, total revenue was at $11.9m, and at day 30 it totalled $49m (Or $48,988,970, according to Appmagic). On revenue, the data suggests the game peaked ten days after launch, with Blizzard earning $2.4m on June 11. After its first week on sale, total downloads stood at 6.85m, and at day 30, they were at 10.35m. Taking a look at downloads first, the game peaked on its third day of global release, June 4, with 1.32m downloads in one day. It should be taken into account that Immortal is free to play, of course.Īppmagic’s figures cover developer earnings, so do not include the 30% Apple and Google tax either, so total overall revenue will be higher than the $49m heading Blizzard’s way.
According to Blizzard, Diablo 3 sold 3.5m in its first day and 6.3m in its first week back in 2012, but a later financial report suggested that the game didn’t hit 10m sales until June 30, six weeks after launch. The data, collated by, suggests that the mobile edition is likely the Diablo series’ biggest ever launch. Diablo Immortal’s first month of release has earned Blizzard $49m from 10m downloads, according to Appmagic figures.
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